What Should a Book Marketing Quote Include?

Compare launch services, ad spend, account access and reporting before hiring book marketing help.

Start with the book’s current stage

An unpublished book may still need a release date, cover, description and retailer links before promotion can begin. For an existing title, provide live links and past activity so the provider can explain which assets should be revised before new spend.

Compare fees and deliverables

Ask for a list of each asset and channel, the schedule and who will approve the work. Separate creative production and management fees from ad spend and third-party charges. A quote for campaign planning is different from one for ongoing management.

Define ownership and review points

Agree on access to advertising accounts, which files you receive, how additional spend is approved and when performance will be reviewed. Ask how reporting distinguishes work completed, traffic and any sales data that is actually available.

Send the information needed for a proposal

Include genre, intended reader, release timing, current website or retailer links and a working budget. Explain whether the goal is preparing a launch, relaunching or promoting an existing title. No campaign can guarantee rankings or sales.

Discuss your project

Share the stage of your project and the deliverables you need. Ask for a written scope before committing.

Request a project quote